Thrriv was initially founded to help cater to diabetics

Healthy food brand Thrivv, has officially launched in the UAE.

It aims to provide customers with healthy yet tasty food that meets all dietary requirements. Thrriv offers sugar-free, low-carb, gluten-free kitchen and pantry staples.

It was originally developed to cater to diabetes sufferers, with one of Thrriv’s founders having the condition. Now it offers everything from ketogenic diet-friendly bread loaves and hotdog buns to all-natural dressings and sauces. There are also clean-label pasta and fruit ice lollies.

Co-Founder and CFO Kailash Rathore said: “I was fighting for my life. To be hospitalised with diabetes ketoacidosis, fall into a coma and then be subject to a long road to recovery, my purpose in building Thrriv with Radhika was clear and of utmost necessity.”

As well as the region’s first keto-friendly ice creams, there’s also the brand’s take on healthy raspberry and strawberry jams.

There has been a sharp rise in the number of people following the keto diet in the Middle East. Searches for the low-carb diet in the UAE have increased 1,000 percent since 2016.


by Simon Ritchie